Simple
Corporate Identity for the wine distibutor company
Client: Simple Group
Agency: DEFA Gruppe
My Participation in the project:
art director, designer
Agency: DEFA Gruppe
My Participation in the project:
art director, designer
Art-drectors: Vadim Igonin, Roman Pavlenko
Designer:Andrey Razuavaev
Designer:Andrey Razuavaev
... not just a wine
Simple Group is a leading player on the Russian wine market with an extensive distribution network. Today Simple has one of the most impressive wine portfolios
in Europe. Philosophy of Simple lies in the careful selection of wines for distribution on the Russian market.
Agency DEFA made the logo and slogan for Simple Group.
in Europe. Philosophy of Simple lies in the careful selection of wines for distribution on the Russian market.
Agency DEFA made the logo and slogan for Simple Group.
In accordance with the brand name it was deliberately designed as a realy simple logo.
At the same time, the original monogram composed of letters I and M makes the logo unique and recognizable. The company slogan "… not simply wine" antithesizes the brand name.
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